At Serein we believe that we can produce the best quality products without harming living beings. We have decided that the best way to do this is to be cruelty-free and never test our products on animals.
But cruelty-free: That’s just the first step! You won’t go through with it unless you’re vegan too.
It may come as a surprise, but many cosmetic products, from shampoo to lipstick, often contain ingredients of animal origin. The only way to be truly cruelty-free is to go vegan. We are proud to be one of the first domestic PETA-approved vegan and cruelty-free brands in India.
While we’re thrilled to be vegan, we’ve finally put together a short list of what we avoid so you know exactly what you’re getting, or rather not getting, in each of our products. Friendly to all guys 😉