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Deliver customer insights through in-vehicle audio data

Measure your radio advertisement campaign’s effectiveness and develop strategies to reach out to the right audience base by analyzing connected car data from millions of vehicles

Use cases for Media

There are multiple use case for media served through the connected car data provided by our platform. Some of the prominent ones are as below -

Audience measurement

Advertisement attribution

Audio research

Campaign planning

Why CerebrumX

  • Contextualized data – Access to ready to use data models and the contextual APIs around UBI, Media, Location, POI, weather, etc to enable faster service roll-out.
  • Real time data handling – ADLP ingests data on a real time basis, supporting frequency of upto 400Hz to support wide variety of use cases.
  • Open API marketplace – Industry first Open APIs based platform architecture and market place to enable custom application build and cloud-to-cloud integration.
  • Privacy and security – Secured sharing of consented private data while being compliant to regulatory norms.
  • Data quality – Access to quality data with advanced visualization tools for simplified analysis.
  • Flexible deployment – Build your own service allows users to develop their custom solution through easy to use development API interface.