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About Us

Serein is not just a brand it’s a lifestyle trying to shift people’s perception of luxury by focusing on elements of sustainability, modification and exclusivity.

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Brand Philosophy

Our brand philosophy to focus on creating high-quality, effective products that are safe for consumers to use. The company may also emphasize the use of natural or organic ingredients, as well as sustainable and ethical production practices. Additionally, the brand may strive to empower and inspire customers through its messaging and advertising.

Over 25 years of experience, we have crafted thousands of strategic discovery process that enables us to peel back the layers which enable us to understand, connect, represent and dominate your market. Because we know just how hard it is to get the size, color and even the garment right in the fashion.

The planet and your conscience will thank you. To help stem the flow of plastic into the ocean, we have committed to eliminating single-use plastic from th product range and food outlets by 2020.

Let's make fashion Vegan & Cruelty-Free.

Every House of Serein product is crafted to perfection “aesthetics with ethics”.

Because you deserve a lifestyle that doesn’t cost a life. House Of Serein is a perfect blend of ethics by using Vegan plant based leather and aesthetics by incorporating modern designs and craftsmanship. 

The best part, it saves an innocent animal life.

Muskaan Mundhra (Founder & Creative Head of House of Serein)

Our Vision

House of Serein aims to challenge people's perceptions of luxury by emphasizing carefree fashion and providing sustainable, vegan, and environmentally friendly goods.

We as a brand want to inspire people to reach out to one another, in doing so, discover a way to meaningfully safeguard animals along with the ecological surrounding and in that process become the lifestyle destination for conscious customers

Our Mission

Our brand aspires to be synonymous with making positive change while bringing you the luxury of choice by expressing yourself through our brand. To create a luxurious platform by using sustainable and suitable means of production for the world we live in and provide at-most customer satisfaction.

Every choice we make is a statement, every colour is an expression. Our brand was envisioned as an attempt to act on it, as an attempt to nudge others to do the same by being as environmentally friendly as possible and adapting conscious fashion choices.

Serein Craftsmanship

Our brand aspires to be synonymous with making positive change while bringing you the luxury of choice by expressing yourself through our brand. To create a luxurious platform by using sustainable and suitable means of production for the world we live in and provide at-most customer satisfaction.

Every choice we make is a statement, every colour is an expression. Our brand was envisioned as an attempt to act on it, as an attempt to nudge others to do the same by being as environmentally friendly as possible and adapting conscious fashion choices.

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